MKT 121 Retailing

3-0-3

This course examines the role of retailing in the economy. Topics include the development of present retail structure, functions performed, effective operations, and managerial problems resulting from current economic and social trends. Upon completion, students should be able to demonstrate an understanding of the basic principles of retailing.

Prerequisite

ENG 080 and RED 080 or DRE 096 or appropriate placement scores

Offered

SP